new-aesthetic:

The reply-girl videos, themselves, follow a simple formula: their breasts are in focus, their faces cut off mid-forehead. While the camera is focused on their assets, the girls talk about the video they are replying to. But what they say often makes little or no sense. Sometimes it’s blatantly clear the reply girl didn’t even watch the video she is responding to.

Their only goal is to get content featuring their boobs up as quickly as possible so their video will be viewed by as many people as possible. They’ve figured out how to game YouTube’s related videos system. They copy all of the tags on a popular video, guaranteeing their reply video will appear in the related videos section on the right hand side of the screen.

Each reply girl makes any where from five to 15 such videos a day.

YouTubers dislike these videos, giving them disproportionately high thumbs-down votes. But they also clearly work: Some of these videos can get millions of views. And on YouTube, views mean money. Many of these girls are part of YouTube’s Partner Program, meaning they share profits from ad revenue.

Daily Dot | YouTube or boob tube? Reply girls scandal rocks video world